Fluent, The Era of Expressivity
The best VMS, blended.
Branding
Concept
Illustration
Iconography
Website: https://www.fluent.xyz
I’ve worked with: Pony Studio
A language based on the product’s function:
Blending different codes, that typically don’t.
Language & system
Developerverse
Unbound
Freedom
Personalisation
Building
Community
Diversity
Choice
Ever evolving
Flexible
Unifying
Developerverse Unbound Freedom Personalisation Building Community Diversity Choice Ever evolving Flexible Unifying
The concept of ever evolving + personalisation bring us to a system where all elements are combinable infinitely, and creation is fast and easy. Using visual codes that usually don’t mix, and blending them flawlessly.
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Gradients / 3D
Flat
Line: UI
An easy kit with
Geometrical and simple shapes
Build into
Illustrations, patterns, characters & frames
A dual palette: Human vs digital / Grownup vs playful
Colour palette & system
An organic and meaningful language
Conception
Colour blends feel elegant and homogenous, to convey a successful and organic blend between different codes.
Brand assets
Identity overview
A very playful, yet blended language. bold, recognizable, meaningful. Its versatility allows different levels of abstraction and complexity, as well as infinite and easy creations.
Diversity and unity: using interactions to convey meaning.
Using shapes’ interactions and blending to translate the brand’s function and message. the dynamics/ blending of them determines the meaning.
Versatile
Different languages have different benefits. Pick the best tools for each of your app’s components.
Convenient
Leverage common crypto tools that you’re already familiar with + millions of open-source libraries available for your favorite languages.
Scalable
Build high throughput apps across social, consumer, and gaming use cases.
Unifiable
Deploy on a shared execution environment for apps across ecosystems.
Meaningful animations that help with the abstraction:
Using animation to convey meaning
Versatility (abstract approach)
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Representing adaptability and flexibility with an organic blob that integrates new elements as its own, absorbing the colour as well.
Pending (literal representation)
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Hourglass with very smooth and organic feel
Adaptability (abstract+literal)
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Adapting in shape: A circle tries and fit into a square, forcing a bit at first, then blending smoothly into the latter and absorbs the colour of it.
The Mascot
Whenever we want to address the users, or communicate in a more personal and playful way, we use the mascot. it’s an ever evolving one, made of many different blends and associations. It uses the same language and system as the rest of the assets and identity.
